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Viktor & Rolf reveal Zalando collaboration

Revered fashion artists Viktor & Rolf have officially launched their collaborative sustainable collection with German fashion retailer Zalando. The collections’ title embodies its inspiration – RE:CYCLE. Worn by Belgian model Hanne Gaby Odiele, the limited edition 17-piece womenswear collection is carefully handcrafted with recycled materials and will be exclusively available for purchase at Zalando.com.

 

Viktor & Rolf reveal Zalando collaboration

 

For this collaboration, Viktor & Rolf have reworked Zalando’s overstock fabric into something new and artistic. Every style of the limited collection is created with applications made of recycled materials. The range features everything from T-shirts to dresses to skirts, all reworked with Viktor & Rolf’s avant-garde handwriting. The collection’s price-points are accessible, ranging from £45 to £225.

 

Viktor & Rolf reveal Zalando collaboration

 

A playful short film created especially for the collection captures the essence of the Viktor & Rolf for Zalando creative recycling methods, and details the process of transformation with symbolic gestures such as shredding and popping corn. Old clothing staples are charmingly frayed, torn and cut until they rain down like confetti into the four key shapes of the limited collection: circles, bows, diamonds, and shreds. These key shapes crafted from recycled materials are then wondrously reworked into the artistic pieces which make up the final RE:CYCLE range.

 

 

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