French footwear brand Robert Clergerie has opened a new flagship store on the iconic Rue Saint Honore in Paris.
The new store is the first of many changes for the brand following the recent appointment of a new CEO, Perry Oosting and creative director, David Tourniaire-Beauciel.
The first element of the brand which has been updated is the company logo, which has been replaced with a style first created by Robert Clergerie himself in the 1990s. It is cleaner, and more streamlined – something the brand is looking to build on throughout its aesthetic and brand alignment.
The new store also sees the debut of a new sneaker style, which has been made in the brand’s French factory in Romans and is the first statement piece characterising the new creative direction under Tourniaire Beauciel’s lead.