Polish womenswear brand Acephala is entering the UK market for s/s 18, looking to carve a niche alongside brands such as J.W. Anderson, Jacquemus, MSGM, Wendy Jim, Each&Other and Acne, to which it sports a similar vibe.
The brand was established in 2014 by duo Monika Kędziora and Bartek Korzeniowski and has been presented across a number of international fashion weeks and design contests. The name Acephala stems from the Acéphale (akephalos, meaning “headless”), surrealists’ most
favoured figure of freedom. The collection offers clothes that are elegant, yet with a touch of quirkiness and art and social contexts which are addressed with the collections, which retails between £70 and £600.
The brand is already stocked in Wolf & Badger online, as well as operating a cool concept store in Warsaw, with UK plans including to open a pop up in central London, as well as grow via wholesale in relevant boutiques.
Acephala’s collections are aimed at the 25 to 50 age group of independently-minded women and cover a full range of products, including coats, jackets, dresses, skirts, trousers and tops, as well as some small accessories such as hats and socks. The distinguishing features are fabrics, cuts and prints, with fabrics sourced in experimental weaving houses in Japan, Italy and France, while production is based in Poland.