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31/01/2018 RETAIL Patagonia opens Manchester store

Patagonia, the California-based outdoor brand, has opened a new UK store in Manchester’s central retail district.

While Patagonia has seven existing retail stores across Europe and is stocked in over 1,200 multi-brand stores, this latest edition will be the company’s only mono-brand destination in the UK.

Catering for men, women and children, the three-floor, 307  sq m space carries apparel for outdoor sports including climbing, skiing, snowboarding, trail running and surfing.

 

 

Located at 51 King Street, the store also provides a hub for sports and environmental communities in the area, with a space dedicated to events, film screenings and public talks.

“Patagonia has an unwavering focus on positively impacting the communities we support, both through our commitment to product quality and environmental activism,” says Ryan Gellert, general manager, EMEA, Patagonia.

“The Manchester store is an important step forward for this objective in the UK, as we continue to deepen our direct relationships with these communities.”

 

31/01/2018 RETAIL Patagonia opens Manchester store

 

As with all Patagonia locations, the Manchester site was chosen due to its historic nature and its proximity to the wide range of outdoor sports.

Work has been done to preserve the integrity of the building, honouring its surrounding history and culture, with design elements localised and specific to Manchester.

Examples include the store lights, which are reclaimed from factories in the Manchester and Oldham area.

Additionally, every piece of wood used for the store was locally reclaimed, including some sourced from the old McVitie’s biscuit factory in Manchester.

 

31/01/2018 RETAIL Patagonia opens Manchester store

 

There is also a wall mural designed by Matthew Bridge featuring a map of outdoor opportunities in the areas surrounding Manchester, including the Peaks and Lake District, with tiles reclaimed from Burscough police station in Ormskirk.

Founded in 1973, Patagonia continues to be driven by its mission statement: Build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis.

 

This story first appeared on cwb-online.

 

 

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