Partners in Fashion add leading German trouser and jeans brands to agency portfolio
Wholesale agency Partners in Fashion has announced a new cooperation with leading German trouser and jeans brands Toni and Relaxed by Toni. The brands are set to replace the agency’s current bestselling trouser label Michele, which is set to cease trading on 30 June 2018 following adverse economic effects in two of its key markets, Russia and the UK.
Founded in the 60s, Toni and its sister brand Relaxed by Toni draw on decades of expertise as a specialist trouser manufacturer, supplying a variety of shapes to meet the demand for immaculately fitting trousers. Both brands count among the top three trousers brands in the German and Benelux markets.
Targeting the 45-plus customer, the signature style of both Toni and Relaxed by Toni is modern with references to key trends, however offering perfect fit and high quality fabrics which create flattering and wearable fits across sizes 10 to 24, including shorter lengths. Retail prices range between £89 and £129.
“Toni and Relaxed by Toni are the ideal successors for our trouser selection and complement our existing labels perfectly. This is a highly competent and extremely reliable supplier for cloth trousers and fabulous jeans. The brand has been repeatedly rated one of the top performers in the European markets,” says Monika Bartscht, director at Partners in Fashion.
“We are looking forward to introducing this fantastic brand to the market and are convinced that the impressive product choice and value for money will be a great hit with all our customers. We are absolutely certain that this brand is an excellent successor to Michele. Our aim is to make Toni and Relaxed by Toni ‘not to be missed’ brands, working with their fantastic product and impressive stock service.”
Partners in Fashion’s product portfolio also includes Just White, Monari, Rabe, Lecomte, Lucia, Frank Walder, Erfo, Kirsten, Geox and Schneiders.
For more information contact the agency on 020 7636 4207 or visit www.toni-fashion.de.