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London fashion agency Parkers is extending its portfolio with the addition of French label Focus by Zapa, the short order sister brand of Zapa.

Launching for a/w 17 with delivery times in August and September, the range is a fashion forward capsule featuring contemporary coats, leather jackets, knitwear and separates, with around 20 styles available in eight colours and four capsule collections a year.

Pitched at mid-market price points, wholesale prices average at €120 for leather jackets, €110 to €140 for coats, €50 to €70 for down jackets and €60 for knitwear.

“Short order is becoming an increasingly important part of retailers’ budgets to top up their forward order and to offer something new throughout the season. By adding Focus by Zappa to our stable of brands we are striving to respond to the expectations of our multi-brand customers,” says Linda Marshall, co-owner of Parkers.

Zapa has been established in France for over 45 years and has a strong retail network of more than 100 stores. The collection will be available at Parkers showroom in London from July.

 


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