London fashion distribution agency Love Brands is launching into menswear for s/s 18 with the arrival of Danish lifestyle brand Signal. The company has appointed Ward Mann as head of menswear, who will oversee the launch and growth of the label. It is the first foray into menswear for the agency, which represents a raft of womenswear brands such as Anonyme, Nu Denmark, Skunkfunk and more, with more menswear labels to be added amidst market forecasts that growth in the men’s sector is set to outperform womenswear over the next five years.
Established in Denmark in 1967, Signal is a lifestyle brand offering clean, functional clothing with a focus on trousers and a casual handwriting while interpreting key trends. Sporty casual designs bridge the classic lifestyle and contemporary athleisure categories, with high performance fabrics and functional details key. Wholesale prices range from £8 for a T-shirt; £19 for shirts/shorts/knitwear; £30 denim and £50 for outerwear.
To accommodate its new division, the agency is taking on additional showroom space and personnel. Newly appointed head of menswear, Ward Mann, joins the company with 25 years of experience in the menswear industry, having worked for labels such as Farah and Lee as well as Remus Uomo and Eden Park.
“I’m delighted to be working with Love Brands. They have a great track record in developing brands in the UK and a highly professional outlook in development with customers in all sectors, from independents through to regional local hero stores, department stores and major online retailers. This will be a great addition to the UK’s menswear offering”, he says.
Love Brands co-owner Michael Shalders concurs: “All the market indicators show that menswear sector growth will outperform womenswear in the next 5 years. A lot of our business is opportunity driven and, in this respect, menswear presents us with an exciting vehicle with which to extend our offering to our customers and to extend our reach,” he says. “The climate right now is a mixed bag and anyone who denies that fashion trading is difficult would be lying. On the other hand, we’ve uncovered some fantastic opportunities and have some exciting projects planned for the next few years”.