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Love Brands brings German lifestyle brand s.Oliver to UK market

Love Brands has been appointed as the UK distributor (excluding Northern Ireland) for German lifestyle brand s.Oliver and s.Oliver Black Label for both womenswear and menswear, complementing the company’s existing portfolio of 16 brands.

Established in 1969, s.Oliver has grown from a small boutique into one of Europe’s leading fashion companies with an annual turnover of €1.6bn. As a vertical wholesaler, s.Oliver offers 12 drops per year, with monthly deliveries that enable retailers to respond quickly to seasonal changes and trends.

s.Oliver main label is known for its accessible style and offers a casual, contemporary range that reflects fashion trends, while s.Oliver Black Label represents sophisticated looks for work and special occasions.

“I think the retailer in the UK is keen to discover ways to work in a more efficient and therefore profitable way. From assessing the market, we know this model works very well for other retailers. The support and processes, besides the quality and price-performance ratio, are exceptional,” says Michael Shalders, co-founder of Love Brands.

 


 

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