Contemporary womenswear label Latte has announced a significant investment in its product and lifestyle photography in a bid to strengthen its marketing and aid stockists with the visual representation of the brand online and in-stores.
In addition to its lifestyle imagery, which continues to be expanded each season, the brand is now also offering its stockists ghost images of its entire collections, which can be downloaded from its website. Beginning with the a/w 17 range, all products are shot as cut-outs on white backgrounds, making them ideally suited for websites as well as POS.
“Visuals and strong images are increasingly important in our business, and we have been improving and investing in our photography for a number of seasons now. We made the decision to make good brand and product images a priority, as it’s not only important in representing our label, but it will also help our stockists, many of whom run their own online stores or create their own marketing and promotional material,” says Adele Black, creative director.
She continues: “In addition to the ghost images, we will continue with our photo-shoots in Florence which capture the key looks of the collection and are beautiful rustic images in keeping with the Latte brand.”
The entire a/w 17 Latte collection ghost images will be available for Latte stockists to download from Friday 4 August. Catch the brand’s s/s 18 collection at Moda White this weekend.