Lake District based fashion leather specialist Lakeland has invested in a new e-commerce website with improved functionality, navigation and features in a bid to align its online performance with its strong bricks and mortar business.
Designed and implemented by e-commerce agency Nublue, conversion was at the core of the rebuild, delivering a customer-friendly, intuitive online experience. The site also uses an integrated email marketing platform which allows users to easily join Lakeland’s mailing list as well as providing transactional information to aid email marketing. A tailor-made content management system, integrating the company’s back office system to enable smooth and efficient stock and product management, finishes off the new site.
“We tasked Nublue with improving customer usability on mobile and tablet devices and allowing our own team more flexibility and control over the site. We now have a website that looks great, but works in the way we need it to. And most importantly, our customers seem to agree as we’re seeing a strong increase in sales,” says Paul Atherton, Lakeland Leather’s e-commerce and marketing manager.
Founded in 1955, Lakeland Leather has 15 shops across the UK and is the largest independent store of its kind, offering leather products for women and men.