Fashion sports retailer JD Sports has opened a 40 000 sq ft store on Liverpool One’s Paradise Street.
The new store is split over two levels and sits at the gateway to Liverpool One from Church Street. Featuring a striking, double height glazed corner illuminated by the bold yellow and black JD Sports branding, it is one of the brand’s largest stores in the world and stocks the company’s full range of products. The upsized store was created by incorporating an adjacent unit, previously Superdry, which relocated and opened a concept store on South John Street earlier in the year.
Designed by Brinkworth, the interior is a unique concept that is designed to embody the JD Sports brand, from the glazed frontage to the interior design. The store features bespoke, transparent LED screens situated on the first floor balcony that allow live content to be played in-store, but also clear vision onto the high street.
In addition, it houses a dedicated JD football zone and bespoke footwear chute that is the centrepiece to the footwear department. All of these features are unique to Liverpool ONE.