Value supermarket chain Lidl and Heidi Klum celebrate the world premiere of #LETSWOW, the debut fashion collection and campaign collaboration between the German grocery group and the supermodel.
The collection, which has been given the theme ‘Heidi & The City’ will officially launch on 7 September during New York Fashion Week at an international fashion event and will be launched in Lidl stores on 18 September.
“Working alongside Heidi Klum, a highly successful and creative designer, we are bringing affordable fashion to the forefront. The #LETSWOW concept is all about surprising our customers with a trend-led fashion collection at highly competitive prices,” says Ryan McDonnell, commercial director, Lidl UK.
The debut ‘Heidi & The City’ collection offers fashionable wardrobe staples with statement prints and modern detailing, with key styles including a leopard print blazer, delicate tops, bomber jackets, super-skinny jeans, romantic lace, rock-style leather pieces and a colour scheme of vibrant blue and warm cognac. Furthermore, the 18-piece collection features soft suedes and on-trend leather available at affordable price points, ranging from £6.99 to £49.99.
“I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price,” said Heidi Klum.
The collection launches in 670 Lidl UK stores on 18 September. In addition to clothing, the range also includes must-have accessories and shoes. Internationally, the collection will be available in a total of 28 countries in over 10,000 Lidl stores.
Since launching in the UK in 1994, Lidl has experienced continuous growth and today has over 20,000 employees, 670 stores and 11 distribution centres in England, Scotland and Wales. With a presence in 30 countries around the world, the supermarket, which has more than 225,000 employees globally, currently operates approximately 10,000 stores and more than 150 distribution centres in 28 countries in Europe.