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A positive and buoyant atmosphere dominated at national trade show Moda, with fresh product and more than 100 new labels creating the foundations for solid business throughout the event.

The show, which runs until Tuesday 8 August at the NEC in Birmingham, showcases over 800 brands across womenswear, menswear, footwear, accessories and athleisure.

“We’ve had a very good show. It’s the first time for our brands, shirt brand VLTs by Valentinas and denim brand Parker Smith, and the reception has been great. We’ve had steady interest and opened lots of new, good quality accounts,” says David Smith, sales manager for Level One Showroom, which represents the brands. “I think because these labels are category-driven, it’s an easier buy for retailers, because they can literally buy into shirts and blouses and premium denim and don’t have to invest or get their head around a whole-look collection, so this has worked in our favour. I also liked the location of our stand, we’re in a nice environment,” he adds.

Fellow newcomer Robyn Storer, business development manager for Australian brand Coral & Co, concurs: “It’s our first time at Moda and in the UK, and it’s proved a very good platform. I didn’t expect to have much interest, as we are a new label and I know that it takes time to get established, but I’ve been positively surprised by the amount of interest we’ve had. We’ve taken orders and made very good contacts.”

 

 

Belinda Coker, owner of rainwear brand November Rain, which also made its debut at Moda, also praised the attendance and quality of buyers at the show. “I have been consistently busy. We’ve had a steady stream of buyers, and the response to our rain ponchos has been great. I made the decision to drop my minimum orders, and this has boosted business further. We’ve had a very positive show, and hopefully this will continue until tomorrow,” she says.

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