Wolverine Worldwide has appointed Gardiners as the official distributor and licensed partner for Hush Puppies footwear for the UK and Ireland. The move aims to strengthen the market penetration and sales of the brand in the UK and accelerate the further growth of the label across its men’s, women’s and children’s footwear divisions.
“We’re ecstatic that our successful commercial relationship with Hush Puppies has evolved to full distributorship. We’ve made investments so that retailers can experience the best possible service levels. We’ve strengthened the sales team, not only allowing for nationwide coverage, but also ensuring that each customer experiences a personalised trading relationship. We’re also working closely with Wolverine to ensure a smooth transition of business,” says Alex Souter, commercial director at Gardiners.
Adam Green, Brand Director, Wolverine Worldwide concurs: “This is an exciting time for the Hush Puppies brand. We are delighted to be partnering with the Gardiners team in this new capacity. Gardiners have proven consistently their ability to service the UK market and with further team investment and tailored customer relationships they will ensure continued success in not only the UK but also in Ireland. Under this new licensed partnership we are confident that Gardiners can help us to drive and deliver our growth objectives.”