London based fashion wholesale, retail, and lifestyle agency Four Marketing has partnered with New York wholesale agency Archetype Showroom to create a new joint fashion wholesale and marketing business. Named Four Marketing Archetype, the cooperation is set to pool both agencies’ expertise to bring a global perspective to men’s and women’s fashion in a curated NYC environment.
The new agency will expand to encompass the entire 2nd floor of Archetype Showroom’s current 676 Broadway home, creating a gallery-like environment in which brands such as Albam, Freda Salvador, Gents, IWS, Maiden Noir, Maria Black, Nike Tang, Penfield, Perseverance London, Stine Goya, Stutterheim, and Zespa will be presented.
Ben Banks, founder and director of Four Marketing, says the foray into the US market is “part of a long-term ambition of the Four Marketing group.” He explains: “We have spent time considering the best way to enter the important US market and we feel that partnering with the experienced and talented Archetype team gives us all the best possible chance to succeed in both a potentially fertile but immensely challenging market.”
Image: Perseverance London