Spanish brand Jody Bell creates elegant pieces that encapsulate femininity and are inspired by travel to exotic destinations. Designer Jody Bell launched her first ready to wear collection “Santorini” for s/s17 on the catwalks of New York Fashion week in September last year. The collection was inspired by the clear, azure blue waters of the Aegean, and the historic buildings of the island, Santorini. Sporting a striking but relaxed, chic but feminine signature, the pieces are made from cotton, crepe de chine and silk in shades of blue, periwinkle with hues of pink and purple, and the majority are exclusive, hand-designed prints.
In addition to her ready to wear collections, Jody Bell continues to design bespoke couture garments for her discerning clientele as well as a collection of unique and exclusive handbags. All of the leathers are very carefully selected from Italy and the bags are handmade in Spain. Each piece is beautifully hand crafted by artisans with decades of experience in creating high-end bags. The designs are an eclectic mix of classic, modern, sophisticated and boho-chic, all with a fusion of textures that just fall together to complement the Jody Bell collection.
Furthermore, the designer has also created her own range of stylish and elegant hats to complete the overall Jody Bell look. Bell chose heritage designers Jamir, locally based in Pedreguer, Spain, using the best natural fibres and materials, including different types of straw such as sinamay and parasisol, as well as high quality felt and velvet plaid.
The brand has had a successful debut season selling into the US and Europe and is now targeting the UK to expand its stockist base further. The Santorini collection is an all year around line with lead times of 7-10 days for delivery. Santorini wholesale price range starts from £65 to £120.