Quirky jewellery brand Rachel Jackson London was established in January 2016 in Spiralfields, East London. Lancashire born Jackson worked in the corporate world for ten years, but it wasn’t her calling, and following the tragic death of a close friend and the epiphany that life is short, she took a leap of faith to pursue what she loved – jewellery design. She had no experience of the industry or any funding, just a passion for jewellery and running her own business. She started by making jewellery from her kitchen table and selling it at Spitalfields market in London.
Rachel Jackson London was quickly picked up by buyers and bloggers and the brand is now stocked in stores worldwide and worn by celebrities including Jennifer Lawrence, Katy Perry and Rita Ora. The brand’s mission is to empower women to embrace who they are and proudly express their individuality.
The signature style of the brand is centred around minimal geometric, art deco inspired jewellery. The brand’s latest collection, ‘Game Face’, which was launched last month, consists of necklaces, chain bracelets, stud earrings plus colourful, graphic print fabric wrap bracelets, and is focused on six geometric shapes, each representing a ‘game face’.
Predicted bestsellers include signature hexagon hoops, as well as the ‘Electric Goddess’ and ‘Pretty in Punk’ collections, which have seen the addition of new styles, too. Rachel Jackson mainly produces in sterling silver and 22 carat gold plated, however the ‘Game Face’ collection also features 10K solid gold for the first time, plus colour in the form of graphic print fabric wrap bracelets.
Target customers are defined as smart, sassy, stylish 30-something women who work hard and play hard. The brand also has a big ‘rebel mum’ following including Fearne Cotton, Jessie Ware, Emma Willis and Sophie-Ellis Bextor, as well as bloggers Mother of Daughters and Dress Like A Mum.
Current stockists include Fenwicks, Harvey Nichols, FarFetch, The Mercantile, Gerrards and The Dressing Room, with the brand expanding rapidly in the UK and internationally, which will become a further focus following the imminent arrival of new MD Anne Horton, who has a vast retail and fashion CV. The brand is targeting fashion forward, well curated stores, aiming for 200 of the right stockists in the UK and also key markets overseas.
The wholesale price range is between £15 to £100. For wholesale enquiries call 020 7375 0505.