Farfetch has appointed Yasmin Sewell, former fashion director of Conde Nast owned Style.com, which was absorbed by the e-commerce platform earlier in the year, as vice president of style and creative. In this newly created role Sewell will lead the global editorial and creative teams and will be responsible for overseeing all content and styling direction on-site. She will report to John Veichmanis, chief marketing officer.
“Farfetch is undoubtedly one of the most innovative companies in today’s retail landscape. This role is an exciting evolution for me, finding and fostering new design talent has been a particularly fulfilling part of my career to date, and I’m excited to extend this to the realm of directors, photographers and creatives of all types,” says Sewell.
The announcement follows the news last month that Farfetch formed a global content and commerce partnership with Conde Nast to create a seamless editorial shopping experience.