German luxury brand Escada is set to open a new flagship in the heart of London’s Chelsea. The store will be located at 129 Sloane Street and will offer the complete Escada mainline and Sport collections, including women’s outerwear, dresses, tailoring, casualwear and accessories. The official opening of the store will be held on 15 November.
The design concept for the store was created in collaboration with interior designer Fran Hickman. Design inspiration has been taken from ancient Japanese artistry, combined with the classical designs of British architect and furniture designer Robsjohn-Gibbings. The interior blends delicate gold wall-designs, with art-deco inspired furniture. The walls feature gold leaves cascading down, each one hand painted to give a unique ombre effect. The space will be styled with colourful objects d’art, as well as inspiring literature, to give an engaging and chic feel.
Global design director Niall Sloan, who joined Escada in August, has designed a capsule knitwear collection exclusively for the opening. The capsule was inspired by both British iconography, as well as the brand’s archive books which share a bold use of red with gold-detailing. The collection will be available in-store and online.
“I am delighted to be opening this new Escada flagship on Sloane Street, an internationally recognised and ultra-chic shopping destination in London. This is an exciting time for Escada on many levels, as we welcomed Niall Sloan, global design director, earlier this year. Niall’s creative leadership, combined with Escada’s strong heritage in creating clothing that excites, positions the brand well to attract a new generation of clients,” says Iris Epple-Righi, CEO.
Escada is collaborating with the Covent Garden Academy of Flowers to create a unique flower installation and live bouquet demonstration for the store launch. The installation will last throughout November and December, and during this time customers are invited to make a donation to Women for Women in return for bespoke seasonal bouquets. Escada will match all proceeds, as well as making its own additional donation to support an organization that empowers women globally.