The s/s 18 edition of national trade fair Moda concluded yesterday on an upbeat note, with exhibitors praising the show as a strong order-writing event with good business having been generated across the whole three days at the NEC.
“We’ve had a great show, and we’ve seen both existing customers as well as new accounts. Moda is an important platform for us, and key for connecting with retailers from across the whole of the UK. We’ve had a brilliant season anyway, as the collection is really strong and the design team have really moved it on, so Moda was a great show to end the season on. We’re very pleased,” says Karen Brookes, UK sales director at Bianca.
Carol Capener, owner of fashion agency Carol C Collections, reports of a record season at the show. “Moda is extremely important for us and we always have a great show, but this season has once again topped previous editions. We just didn’t stop for the whole three days; especially Sunday was manic, but then it continued throughout the other days. Our brand Foil in particular has taken off, and we even needed to bring it an extra sample collection to deal with the demand. It’s been a brilliant season and a brilliant show,” she says.
This is mirrored by Joanna Edwards, owner of Joanna Edwards agency. “I’ve had a fantastic show with my brands Paola and Carla Ruiz. I am yet to go through the final figures, but I didn’t stop writing so I know it was a strong season. You see serious buyers at Moda, which is why I like the show,” she says.
Retailers also praised the strong line-up of brands across ready-to-wear, occasionwear, accessories and footwear. “We’ve done the majority of our occasionwear buying on Sunday and on Monday we were visiting some of our key brands such as James Lakeland, too. We really like the edit of brands at the show, and buying here is very convenient as you get a good overview of key collections and trends,” says Amanda Slattery, director at Kendal store Maya Maya.
WWB sums up some of the highlight pieces and looks from the show:
Colourful knits and prints dominated in Moda newcomer Aldo Martins’ collection. Bright shades of citrus, coral, turquoise and mint were among the lead tones, while easy-to-wear styles rounded off the range.
With a more modern design direction and a stronger focus on relaxed styling, Bianca’s collection offered everything from chic city dresses to smart casual, stretch blazers perfect for teaming with jeans or chinos. A harmonious colour scheme underlined the direction of the range.
Ultimate glamour was key in Carla Ruiz’ occasionwear collection, however, the focus was on wearable and versatile styles. Lace and eye-catching details were dominant, while colours ranged from dusky hues to bold mint and navy as well as navy and yellow combinations.
Prints also dominated at Emreco, with floral graphics coming through as the most popular themes. Wearable jumpsuits and versatile knits formed highlights of the collection.
Beautifully elegant, Fee G’s latest collection proved the perfect mix of occasionwear styles and formal daywear, with on-trend elements such as off-the-shoulders looks coming through. Subtle metallics and dusky hues formed the colour palette.
New Zealand label Foil is going from strength to strength, with easy-to-wear styles that are suitable across the ages. Tunics, loose shirts and tops as well as cute pencil skirts were among some of the bestsellers.
Cropped jackets were some of the bestsellers at James Lakeland this season, alongside an array of dresses in ultra flattering silhouettes and luxury fabrics. Pink was a dominating theme, as was grey, blues and understated neutrals.
Feminine silhouettes, eye-catching details (think bejewelled necklines) and high-quality fabrics once again dominated at Latte. Highlights included blouses with unusual sleeves, lightweight summer coats and relaxed dresses that mixed a wealth of fabrics and textures.
Key items at Marble once again centred on innovative knitwear, easy-to-wear tops and statement trousers, with bold prints key. Vivid brights such as yellow, coral and pink alongside more neutral whites and creams took centre stage.
From understated daywear dresses to elegant and eye-catching occasionwear styles, Michaela Louisa offered a vast array of styles, this time with a noticeably younger and more modern edge. Off-the-shoulder looks as well as full skirt styles featured.
VLTs by Valentina
Shirt and blouse specialist VLTs by Valentina made its Moda and its range of trend-led as well as classic styles was a hit with buyers. From romantic shapes with oversized sleeves and eye-catching details to classic shirts, there was plenty to choose from.