E-tailer Brand Attic launches nationwide TV campaign following strong growth
Manchester online fashion house Brand Attic is launching a nationwide TV campaign to promote its autumn/winter collections. The business, which turned two this year, will broadcast its advertisements across prominent channels, including ITV, Channel 4 and E4, from today until early December. Partywear is one of the key focuses of the TV ads, which are targeted at female shoppers and promote Brand Attic’s partner brands alongside its own-label pieces.
The company continues to see strong growth and is extending its workforce in line with the projected expansion. In the past month, the company has hired three new permanent roles in addition to its currently 15 staff, as well as employing several new interns across marketing, graphic design and buying.
“2017 is shaping up to be a pivotal year for us and every month has brought new opportunities for expansion. The TV campaign will be key in positioning us alongside the biggest names in the online fashion world and I am so proud to see our collections hitting TV screens across the country,” says Steph Linton, e-commerce manager at Brand Attic.
Brand Attic is a multi-brand retailer owned by LF Europe, which was established more than 100 years ago. Brand Attic launched in 2015 and offers menswear and womenswear across a curated selection of more than 30 leading brands. Labels include Fashion Union, Wal G, Neon Rose, A&G and AX Paris, as well as its most recent addition, DKNY.
The TV advertisement can be viewed here.