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Dutch investor buys German trouser specialist Gardeur

Dutch investor Duijndam Group has acquired German brand Gardeur, securing the future of the trouser specialist, which filed for insolvency in October.

The family-run group will take over the helm at the Gardeur Group, with the aim to stabilise supply in the short term and re-position and expand Gardeur as the leading German trouser brand on national and international markets in the medium term.

Commenting on this development, Steef Duijndam, founder and head of the Duijndam Group, says: “I am happy that the acquisition of Gardeur gives me the opportunity to further build and develop one of Germany’s most popular and renowned textile brands departing from a difficult situation. Over the past few weeks I have convinced myself of the concept, processes and especially the commitment of the employees and managers surrounding CEO Gerhard Kränzle, and I am convinced that we will be able to jointly lead the brand to a new position of strength. Over the coming days I will personally introduce our ideas and plans to our customers, with a view to strengthen their confidence in the brand’s future as quickly as possible.”

Established in 1982 by Steef Duijndam in Rotterdam, the Duijndam Group has been an international player in the retail, sports and textiles sectors for over 30 years. Real estate investment is another parallel field of activity. After selling his multi-national equestrian sportswear company, Steef Duijndam developed such brands as HV Polo, HV Society, Imperial Riding, and Easy Rider.

 

 

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