Danish denim and trouser brand Five Units is making its UK debut for s/s 18 through fashion agency Love Brands.
Five Units is a niche brand offering a focused collection of trousers and denim. Born out of Copenhagen, the trousers are of a premium quality, with the range based around five core styles that are updated in colours and fabrications each season.
FiveUnits is expected to sit in denim bridge areas, and also in contemporary sections within department stores, alongside brands such as American Vintage, Des Petits Hauts and Set.
With competitive price points – average retail price point is £99.95 – and impeccable fit, the brand has already amassed a following in Europe and is anticipating equal success in the UK. Wholesale prices range from £30 for jeans and £33 for trousers.