Chic Shanghai, Asia’s largest fashion fair, is gearing up for its autumn edition, taking place 11 to 13 October at the city’s National Exhibition and Convention Centre.
Chic Autumn is a compact and concentrated source for fashion professionals covering around 50 000 sqm, with around 850 international and domestic clothing brands from 20 nations and regions exhibiting. From ready-to-wear for women / men / kids through accessories and footwear to body and beachwear, all product categories are represented at the show.
Chic hosts a number of specialist lifestyle pavilions, including Heritage (leather / fur / outdoor), Urban View (menswear, including bespoke and denim), New Look (womenswear), Kids Paradise (kidswear), Secret Stars (accessories, footwear and cosmetics) as well as Impulses (designer).
Chic Young Blood, meanwhile, is focusing on fashion for the next generation, while country specific pavilions such as Hong Kong, Germany, Spain or Poland showcase key companies.
The show attracted over 65 000 visitors to its last autumn edition and is anticipating a similar turnout this year, with an even higher rate of international participants.