The second season of Jacket Required’s women’s edit was hailed a success, with brands reporting strong interest from independent and store buyers who were in attendance on Day 1 of the premium trade show, which ran yesterday and continues today at the Old Truman Brewery in London.
Following the successful introduction of womenswear to the show last season, the a/w 18 edition saw another curated edit of exclusive womenswear brands that complemented the Jacket Required core USP of independent, authentic and heritage labels.
Amidst a buzzy atmosphere and a strong turnout from independents and store buyers, feedback from exhibitors was positive. “It’s our first time at the show, as so far we’ve only ever exhibited at intimate apparel exhibitions,” says Mica Bignall, key account manager at agency Brand MRKT, which brought Spanx to the show. “The Spanx range has moved on a lot and now also includes selected ready-to-wear pieces, and we’re here to shout about it a bit and make contacts with key buyers. Jacket Required seemed like a good match for us, and so far we’ve made some great contacts,” she adds.
This is mirrored by Suzana VanKeulen, marketing manager for Wrangler. “Jacket Required is a brilliant show, the edit of brands is really impressive and definitely the right calibre for our brand. We love coming here and we always pick up solid business and new contacts here,” she says.
Over at Native Youth, sales manager Ciara Stenson agrees: “We’re here for the first time with our women’s range alongside menswear, and it’s been fab so far. The show has a great vibe and clearly attracts quality buyers. We’ve picked up some new business, but also have appointments set up, so we’re really positive.”
Roma Soubry Gordon, account manager for GBG Europe, distributor of Frye Footwear, concurs: “We love the vibe of the show and the brand mix is perfect for us. We’ve brought the women’s range for the first time to the show, as we are really pushing the brand in the UK now. The first day has been really good, we’ve made lots of contacts and saw relevant buyers for both our men’s and women’s ranges.”