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Boden - Wear It Like A Mum - campaign image

British lifestyle brand Boden has launched a new campaign ‘Wear It Like A Mum’, starring influencers and Mum bloggers including Zoe de Pass and Clemmie Hooper, among others.

The campaign centres on ‘Mum Style’ and challenges the preconceived notions to start a conversation about the experiences of women and their attitudes towards personal style after having kids.

 

Boden - Wear It Like A Mum - campaign image

 

It is backed up by a major piece of research into the negative connotations of mums’ style in the media and elsewhere, undertaken by linguistics expert Dr Michael Farrelly. Boden also commissioned leading pollster Opinium to survey 1,000 UK mums to reveal modern day attitudes towards how mothers dress.

 

Boden - Wear It Like A Mum - campaign image

 


 

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