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Lady in Gold occasionwear with hat

A new design team at British occasionwear brand John Charles has moved the collection and signature of the brand significantly forward for s/s 18. Statement dresses for MOB and occasions remain key to the brand’s offer, however, they have been given a more modern appeal whilst staying true to the DNA of the brand.

This season’s designs see a variety of new shapes added to the signature John Charles silhouette, designed to be a nod to the latest trends whilst still keeping a familiar aesthetic. From a fun, floaty T-length to a striking floor-length that blurs the line between night and day, this collection offers a flattering shape for every woman.

 

Women in grey occasionwear with hat

 

Soft metallics blend seamlessly with pops of citrus, blush pinks and classic statement blues. Renowned for creating unique and hand crafted embroideries and embellishments, this season John Charles has introduced an exclusive new hand painted lace, offering a greater sense of luxury and individuality.

 

Woman in occasionwear sitting wearing hat

 

“We have appointed a new design team and s/s 18 is their first collection, and we believe it is evident that we have moved forward as a brand. Our designs are fresh and modern, but we have also made sure that we stay true to our core values and what John Charles is known for,” says James Ellis, marketing director of John Charles. “We have just exhibited for three days at Moda and we have had a very good show. The feedback to the collection has been phenomenal, which proves that our customers still want that statement dress, something special for a special occasion,” he says.

COMMENTS
  • 09/08/2017

    We Loved the new John charles collection for spring 2018, it’s definitely there best collection for many years. We’ve had an amazing spring-summer with the brand but we can’t wait for there new modern MOB & MOG collection to arrive. A massive congratulations to Regina, Barry and James plus all the team at John Charles that make them a brilliant compnay to trade with send you all our love and best wishes, Nigel, Caroline and Sean rayment london-manchester

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