Online Latin American fashion retailer Blaiz is to open a permanent boutique at 227 King’s Road following the success of the company’s pop-up stores, which were held in the same location last year. The 2,485 sq ft boutique, due to open its doors in February, will be the clothing e-tailer’s first permanent bricks and mortar store.
Blaiz is a retail platform for the best in Latin American fashion, including swimwear, accessories and jewellery, bringing together an exclusive mix of the best designers from the continent, including the likes of Catarina Mina, Kantha, Ellipse, Cecilia Prado, LN Brand and Blanche.
“Following the huge success of our previous pop-ups within the Sloane Stanley Estate we are so excited to be announcing our first permanent physical boutique on The King’s Road. From here we will offer excellent craftsmanship and stunning designs for fashion lovers that share our passion for beautiful Latin American clothing. The international feel of our brand is a perfect match for the diverse nationalities that the King’s Road attracts. Furthermore, we will be debuting certain South American inspired experiences in-store, so that our customers have the complete Blaiz experience,” says Stephanie Margaronis Mordehachvili, founder of Blaiz.