Asos has introduced a new Try Before You Buy scheme which allows its UK app customers to trial any of its 85,000 products at home and only pay for what they want to keep within 30 days.
The service is powered by Klarna Pay Later, a leading payments provider, and follows successful implementations with Asos in Germany, Austria, Sweden, Finland and Norway.
Customers can choose what they like to try and have it delivered via any of the e-tailer’s delivery options, try everything on at home and decide what they want to keep. They then send back items they don’t like and only pay for what they keep within 30 days of the order being dispatched with no interest or fees.
“We are constantly looking for new ways to improve the Asos experience for our 15.4 million customers around the world,” said Nicola Thompson, global trading director at Asos. “We know people love the option of paying later only for the things they keep, and are excited to introduce this for customers shopping on our app in the UK.”
The move follows a number of recent innovations across payment and delivery options at Asos. In the past two months the company has announced Style Match – visual search functionality; Asos Instant – same day delivery for London customers; and Asos Make up – part of the newly relaunched Face + Body category.