British activewear brand Boudavida is launching to the market with a mission to bring fashion and function together and create clothes that make women feel good about their bodies and inspire them to get active.
The brand aims to cater for as many sports as possible – both individual and team – and into a greater size breakdown, with the collection including vests, tees, hoodies, crop tops, leggings and more, currently available in sizes 8 to 18, though this is set to be expanded over the coming months.
The brand name was inspired by the legend of Boudicca, Queen of the Iceni tribe – a strong and active woman who wouldn’t take no for an answer – as a way of encapsulating female strength of character with the notion of living a healthy life. Five per cent from every purchase is donated to projects in women’s sport.
The collection is available to view in the brand’s showroom in Holborn, London.