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The UK’s largest fashion trade fair Moda will open its doors at the NEC this weekend (6-8 August), offering a comprehensive line-up of key international and domestic names across womenswear, menswear, footwear and accessories. Below we list seven reasons why you can’t afford to miss the s/s 18 edition.

The line-up
From key brands across contemporary womenwear, including the likes of James Lakeland, Latte, Bianca, Fee G, Nu Denmark, Marble, Smashed Lemon, Picadilly, Marie Mero, Thought and Faber to the show’s unmissable evening and occasionwear section Moda Noir, featuring the likes of Carla Ruiz, John Charles, Sona Pena, Gino Cerutti, Mon Cherie and many more, Moda brings the best domestic and international labels together under one roof.


Model in Active wear exercising


Moda Body / Active
This season sees the launch of new athleisure section Moda Body / Active, focusing on the growing crossover between fashion, sports and lifestyle wear. Expect to see brands such as Elle Sport, KSL, O’Neill, Marie Claire Sport, Puma, Baco Sport, Stae Fit, Xavi and more.


Models walking down catwalk


Trend forecasting
Catwalk shows running throughout the three-day event give retailers the opportunity to gauge the biggest trends set to dominate the s/s 18 season, including dedicated runways showcasing the latest in footwear, evening and occasionwear and athleisure. The catwalk is located in Hall 19 with multiple presentations each day. A full rundown of the schedule can be found here.


3 ladies sat with microphones


Expert advice at your fingertips
The catwalk theatre in Hall 19 will also welcome a comprehensive line-up of seminar speakers and panel discussions, covering all aspects of retailing, from effective ways of working with like-minded indies to improve your business through to blogging for the fashion industry. For the first time at Moda, a workshop will be held after selected presentations for visitor Q&A’s. A full run-down of the three-day seminar programme can be found here.


2 people stood having a drink


Why not let your hair down and catch up with fellow exhibitors and buyers? Welcome drinks take place on Sunday from 6pm in the Atrium, directly outside the entrance to the show, with a number of other drinks and networking events taking place throughout the event, giving you plenty of opportunity to talk shop in a relaxed environment.


Model in t-shirt holding blue jumper


Discover new labels
Each season brings freshness to Moda, with a host of UK and international brands choosing the show as a launch platform and to reach targeted new accounts. This season promises another stellar line-up of new labels making their debut at the show, including the likes of 525 America, Ruby Sees All, Coral & Co, Aldo Martin, VTLs by Valentina’s, MdM and Parker Smith, to name just a few.


Moda brand grey bag on a grey background


Finishing touches
Complete your store’s offer with the vast footwear and accessory brands Moda has to offer. Renowned for its strong footwear, Moda welcomes brands such as Holster, Joe Browns, K-Swiss, Ipanema, Pretty You London and Oak & Hyde, while the show’s accessory section will feature the likes of J. Bees Milinery, Eliza Gracious, Bulaggi, Boardmans, Vixen, Smith & Canova, Zohara and many more.


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